Marketing plays an important role in establishing relationships between customers and the organizations offering to the market. The marketing function is also tasked with branding of the organization, participation in publicity activities, advertising and customer interaction through feedback collection, Market Research and Analysis...
BRANDING AND RESEARCH is a Quality service from KRISSAR CONSULTING SERVICES PRIVATE LIMITED providing Sales and Marketing Support and Services under Marketing Management division of the Company.
We are a team of Professionals with lots of experience and big ideas who really love what we do. We help small to medium sized businesses grow exponentially by providing them with an entire dedicated marketing department for an affordable monthly rate.
All Entrepreneurs and business owners know that, it is a combination of Good Strong Leadership, the Right People, Technology, Systems, finance, Sales and Marketing all together to make successful business.
Our Vision is to create a strong bridge between the manufacturers, Marketers, Channel Partners and the Consumers too.
Our Mission is to provide simplified marketing solutions for all the manufacturers and the marketers for promoting their Products and Services.
BRANDING AND RESEARCH is an exclusive brand of KRISSAR CONSULTING SERVICES PRIVATE LIMITED for Brand Management in India and we are a leading brand development company having worked with number of brand refreshes or developments in the past 14 years. With this experience, We have developed systems and processes to ensure that your brand development is as strategic and seamless as possible.
We combine Strategy, Research, Brand Identity, Brand Collateral, Brand Proposal, Brand Packaging, Brand Promotion and Brand on Transits to optimize brand fundamentals and elements such as Strategy, Position, Name and Visual Identity.
STRATEGY [ Mission and Vision Statement - Brand Culture - Brand Position - Brand Creating and Constructing - Brand Promises ]
RESEARCH [ Brand Assessment - Product Research - Industry Research - Competitor Research - Channel Partners Research - Retail Outlet Research - Topography Research - Customer Research ]
BRAND IDENTITY [ Logo Design - Brand Lettering - Brand Color - Visual Language - Brand Images - Brand Public Identity ]
BRAND COLLATERAL [ Office Stationeries - Office Documents - Marketing and Promotional Materials - Training Materials and User Guides ]
BRAND PROPOSAL [ Brand Naming- Brand Tagline - Brand Profiling - Brand Attributes ]
BRAND PACKAGING [ Fast Moving Consumer Goods Products - Brand Packaging and Labeling ]
BRAND PROMOTION [ Media Planning ( Visual / Print ) - Product Launch - Warehouse Company Vehicles - Office Buildings ( Internal and External) ]
ON TRANSITS [ Buses, Trains, Cabs, Logistic Vehicles... ]
Every marketing initiative begins with a thorough Market Research Process that enables to understand everything we can know about your company's Mission, Products, Services, Target Market, Competitors, Short-Term Marketing goals and long term plan for growth.
Two types of Market Research that BRANDING AND RESEARCH conduct for our clients to discover what customers want, need or believe...
PRIMARY MARKET RESEARCH
Primary Market Research involves our research consultants engaging in direct testing with focus groups, Conducting Surveys, Scheduling Interviews, Doing Field Testing and Recording Observations and any other interactive actions that we conduct is specifically tailored to the product or service.
SECONDARY MARKET RESEARCH
Secondary research uses information previously complied from third party sources that appear relevant to the client's product or service. Secondary research is relatively inexpensive and easily accessible. However it is generally not as specific or focused as primary research and the data used can be biased and / or difficult to validate.
BRANDING AND RESEARCH Specializes in helping small sized business grow.
That means, if you have a small business that has revenues over less than 2.5 Million INR and a great product or Service, but NO Real Marketing direction, then BRANDING AND RESEARCH might be the better choice for your Business Growth.
We Support you on Initial Startups, Financial Solutions, Business Forecasting, Business Operations, Sales and Marketing Procedures and So on.
BRANDING AND RESEARH provides Small and Medium Business's with Internal Marketing Strategies aligned to the financial goals of business.
Internal Marketing is about attracting, developing, motivating and retaining qualified employees that are capable of making a difference to your business. We are not your human resource department but we do provide employees with the independence to be able to share their thoughts on your brand, culture and business performance, giving valuable feedback to senior management and designing culture revamps that take businesses to the next level.
Internal Marketing may start small and grow as your company becomes more successful. BRANDING AND RESEARCH provides a flexible service as not one size fits all. We collaborate with you as a company and design employee engagement communications and marketing activities according to your business requirements.
BRANDING AND RESEARCH is experienced in working with companies headquartered around the world. If your company is looking at international expansion, then you need to speak to the right consultants.
Experienced International Consultants of BRANDING AND RESEARCH ensures that your company has a plan in place to leverage your market proposition in new markets. This includes relevant Market Research, Translations, Communications and Strategy market entry planning.
We Clearly Understand the Time Zone Differences, Cultural Diversification, Strategy Specification and adoption required for local market and Lingual differentiations.
We provide you with the right personal and marketing consultations that have local knowledge and expertise. We specialize in developing strategy, Marketing, Internal and External Communications and Public Relations activities.
Generating Qualified Sales Leads is one of the primary goals of marketing, especially if the product or service is a complex or technical one in nature. At BRANDING AND RESEARCH, We have developed our own tools, processes and systems to ensure our clients for generating real results.
Our systematic approach allows us to reach your target audience in the shortest amount of time possible. We have done research, Identity, Design, Execution and Manage Sales Campaigns that are targeted to convince prospective clients that you are their only option.
BRANDING AND RESEARCH team can provide your firm with a complete marketing audit to establish what marketing activities you are doing now in deference to what works and what doesn't.
Sometimes it's the simplest changes that can make the biggest difference - but you need to know how.
BRANDING AND RESEARCH works through your past marketing activities and completes an audit with recommendations of what you can do better and how to promote your brand to achieve your business goals.
A Marketing Audit is the only way to know you are doing right and what you are doing wrong.
A Marketing Audit has a number of similarities to a financial audit in that it is a review or appraisal of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing outfit, enabling you to assess past and present performance as well as provide the basis for evaluating possible future courses of action.
Green or Environment Marketing has yet to be standardized, which poses a problem to Green Marketing. Consumers often associate terms like Phosphate Free, Recyclable, Refillable, Ozone Friendly, and Environment Friendly with green marketing.
But Green Marketing is much more than these terms,
Small businesses need to be strategic about their green policies and determine how far they would like to filtrate a 'greener business ethos' in today's business environment. While BRANDING AND RESEARCH initiates you to recycle everything possible and of course use green products in all areas of marketing - it's impossible to champion this amongst our suppliers like we would like to. But we try - very hard. That means, we ask the questions and choose suppliers with 'greener products' or who have the same 'green values' as we do where possible.
Green or Environment Marketing consist of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal harmful impact on the natural environment.
“Environmentally friendly” be changed to “less environmentally harmful“? With this change, Green Marketing should look at minimizing environmental harm, not necessarily eliminating BRANDING AND RESEARCH can provide powerful marketing strategies through green marketing for businesses and professional who grow their businesses using best green and sustainable practices. Make sure your next marketing campaign is 'green' and that your team, clients and suppliers are encouraged to think about the environment, in everything they do.
Choose ego green paper for printing environmentally sounds technology and make sure you recycle everything that can be recycled in your office. Say no to bottled water and anything plastic. Our future generations will thank you.
No matter what size your business is, you will find adopting a green marketing policy will only ensure better client connectivity, sustainable growth and ultimately more clients. Think about it - would you choose an environment friendly company over one that is not, if there is no price difference and they are selling the same product or service? The choice is yours and BRANDING AND RESEARCH is able to assist you in ensuring that the adoption of green marketing techniques is a collaborative approach across every area of the marketing mix.
BRANDING AND RESEARCH builds sustainable relationships for clients from increasing sales to enhancing reputations. We inspire action that drives results. We are passionate about what we do.
We are often asked what makes our public Relations Campaigns stand out. We think it's because they all share the same ingredients like Story telling, Passionate and knowledge media relations teams, years of experience in honing best practices with exciting brands that pushed us to our limits and an innovative approach that fuses Search Engine Optimisation and digital content with vast industry Public Relation Knowledge.
BRANDING AND RESEARCH delivers the best in communications strategy to our clients, so they can reach their business and communication goals.
Sales Promotions are the set of marketing activities undertaken to boost sales of the product or services. The Schemes, discounts, Freebies, Commissions and Incentives given to the trade ( Retailers, Wholesalers, distributors, C&F's ) to stock more, push more and hence sell more of a product come under trade promotion. These are aimed at enticing the trade to stock up more and hence reduce stock-outs, increase share of shelf space and drive sales through the channels. However trade schemes get limited by the cost incurred by the company as well as limitations of the trade in India to stock up free goods. Incentives can be overseas trips and Gifts.
BRANDING AND RESEARCH can work on the following types of Sales Promotion - Trade Sales Promotion and Consumer Sales Promotions.
KRISSAR CONSULTING SERVICES PRIVATE LIMITED
[CIN : U74999TN2016PTC112265]
BRANDING AND RESEARCH ( Marketing Management Division )
NO-12, A.U.T. NAGAR, THIRUVANAIKOIL, TIRUCHIRAPPALLI,
TAMILNADU, INDIA. TN 620005 IN
(+91) - 431 40 12 800